Mehdi Bagherian
The Manager of Kargozar Public Relations Institute

Today, the state run as well as private organizations and companies fails to establish extensive and effective communication. As the result, they should make attempts aimed at establishing communication and their position with strategic views.
“Activities Scope” is the first element to be discussed in the media extensive and comprehensive communication for any organizations and companies as they   revive their entity based on their costumers’ demands, requirements and putting the strategic methods in communication on the sharp focus. Although, the consultation companies develop and expand the strategies considerably, the way of using these strategies is crucial which is not unfortunately paid much attention. It should be noted that all our activities are for the sake of serving the addresses and clients and only the public relations specialists enjoy the ability to pave the ground for developing the communication strategies and expanding the messages and measurements for public relations and feedbacks.
This is the only way through which we can accomplish in establishing links between strategies, communication, addresses and the clients.
So, the role of public relations in companies and organizations and also in controlling the unhealthy competitions and establishing comprehensive and extensive communication is known to any one. Paying attention to concentration and perception by Eulalie and Edward Berniz - the two pioneers of public relations at the time this specialty emergence – as the
accessible source concerning the methods for applying and implementing the strategies is crucial. Professor Paul Argenty says “reflect upon how Eulalie could give a new life to the Pennsylvania Railroad Company through creation. His attempts aimed at making the government to genuflect for changing the rules finally fulfilled. Note that how Edward Berniz could make the name of Euvori, baby soap, known to the public extensively by holding the race on sculpture by means of soap for children.
Today, 80% of persons believe that the companies can not set a balance between their desires and people demands. Favorite newspapers and media want to win these companies by means of the new generation of liars and scandalous. Films, TV programs and even theaters are targeted by such attacks. Globalization movements have made the American companies to make their exact decision for obtaining their desired positions among the other countries.
Nevertheless, our understanding of the public relations and advertisement experts and the consultative organizations should be more comprehensive and deeper. Organizations and companies can pave the ground for their successfulness by the comprehensive communications specialists and applying the exact researches and selected structures. The special
companies inform you upon the methods for applying the effective and efficient strategies.
So, you can design a structure by which you can have access to the data and the ways of communication having the most impacts upon the shareholders and the dealers who can promote the stocks prices to the peak.
If communicating with the addressees and clients can be done by research and analyzing the activities and speak about the future, the communication techniques and also the companies’ and organizations’ reputation will be enhanced and the staff will be brightened. In case of creating such atmosphere and developing the favorite strategies for having a deep influence over the clients and addressees, the ways will be paved for doing researches and implement the duties.