The message of the president of the 6th international conference on Public Relations in Iran

Activism and end of the respecting period

In today world, PR industry has gained an extensive dimensions. The impacts of this profession on economical relations, marketing evolutions, creation of truth and strengthening the social responsibility, reputation management, image making and activism as the priorities and the main components of the “international PR” are clear to every one.

Iran as a member of world needs to reach the PR profession changes. PR in Iran, despite of its youth, barriers, shortages, professional and ethical misuses, productivity and scientific practical misuses. Self- reliance of the PR practitioners in Iran reveals deep self-knowing of the present capabilities in this society.

6th conference of PR in Iran., will be held on 10-11 November 2010 in Tehran. As an important movement in this regards after 60 years of PR unit establishment in Iran oil company a special opportunity has been created for PR experts and the society with due regards to the economical, cultural and social and tourism opportunities.

Attendance of the world entrepreneurs and PR figures in the conference of the Iran economy along with the professors and administrators will pave the special ground for those interested in this profession and its results will be good for the people and other related professions.

The conference secretary hopes to take important steps for this profession by following the great goals of PR, the today main priorities of PR such as helping the activism culture for improving and distributing the social responsibility and ethical, revealing the interests contrasts, loyality to the law, action in professional ways, promotion of PR as the kind of attorney and being away from of daily actions and promotions of communications for identifying the ideas and product and services, promoting the clients status, creation of body for science and public understanding from PR actions and strengthening its reputation, making positive images of Iran and helping for its stability, moderating individuals and organizations’ private rights, expanding the commitments and PR responsibilities beyond the public interests, putting forward the PR values again, accepting the clients advertisement as a public principle and standards and finally making reliance.

Mehdi Bagherian

Conference Secretary