The 6th International Conference on Public Relations 10-11 Nov, 2010 Tehran, Iran   IRIB Int’l Conference Hall   Iran international Conference on Public Relations was held for the first time in 2004 in IRIB Int’l Conference Hall magnificently with attendance of more than 5000 people including the government officials, senior managers of ministries, members of Parliament of Islamic Republic of Iran, public relations professors, managers and practitioners in public and private organizations, universities and scientific centers affiliates, and invited guests from inside and abroad. Within the five successful annual conferences which were held with cooperation of the State public relations departments, more than 150 papers and speeches have been delivered and 25 specialty workshops have been carried out. Now the 6th International Conference on Public Relations, presenting the new achievements in industry-art of public relations, through call for papers and inviting Iranian and foreign experts, creates an opportunity of balanced and permanent development and competition for attendees.   Conference objectives -  To present the importance, status, abilities and capabilities of the State industry-art of public relations - To deliver related materials and papers - To exchange experience in new achievements of public relations -  To create a suitable atmosphere for introduction and interaction of different scientific and professional sections -  To discuss the role of public relations managers and experts in organizational planning and decision making - To provide scientific-applied models based on cultural and religious principles - To pave the way for and institutionalize result oriented and plan oriented public relations -  To create an opportunity for exchanging stories of success in public relations areas inside and abroad - To deal with problems and shortcomings and suggest solutions   The Conference is open to: - Senior managers of public and private organizations and companies - Public relations managers and experts - Communications, marketing, sales, IT and advertising managers and experts   Conference structure and elements Conference Secretary General: Mehdi Bagherian Secretary of scientific committee: Dr. Hasan Bashir Executive manager: Mahmoud Ahmadi   Conference main parts Scientific programs 1.Delivering papers as speech and poster 2.Delivering speeches by invited officials, senior managers and professors from inside and abroad 3. Holding specialty clinic on public relations 4. Handing out  the action plan book containing the Conference applied ideas and achievements 5.Publishing the Conference papers, multimedia and feature 6. Awarding a 2 volume set of “the Encyclopedia of Public Relations” (400,000 rls.) 7. Studying investment opportunity packages in Iran’s public relations Technology programs 1. Specialized exhibition of public  relations achievements and abilities in new technologies area 2.The Conference electronic communications portal 3.Communication through video conferencing Cultural programs 1. Special prize: free educational tour to Malaysia (60,000,000 rls.) to two attendees by lottery in closing ceremony 2. Introducing and recognizing deans of public relations 3. Introducing and recognizing the successful PR practitioners in provinces Other programs 1. Awarding attendance certificate to attendees in Persian and English 2. Recording name and contact information of attendees in multimedia 3.Simultaneous translation of all speeches to Persian   Conference main axes -  Leading public relations management in new media outlook -  Necessities, features and strategies of leading public relations - Technology in transferring: variable role of public relations and PR practitioners - Expanding the availability of public relations: new ways of communications - Making use of new influencing digital channels to enhance the effects of public relations - The effects of globalization of technology on public relations   Abstract proposal requirements -   Submitted papers should be on one of the Conference main axes -  Papers previously published or delivered in another conference are not accepted -  Sources used in writing a paper should be listed at the end -  Abstract and papers should be in 3 and 15 A4 pages in maximum respectively -  Abstract should be submitted by September 6, 2010 -  Papers should be submitted by October 22, 2010 -  Papers should be in word processing format using 14-point typeface Nazanin and sent to the secretariat in a CD-ROM   Conference specialized exhibition Along with holding the Conference, an exhibition will be held to present the abilities of successful domestic organizations and companies. Public relations departments of ministries, banks, professional and manufacturing companies, consultancies, advertising and marketing companies, communications and IT companies attend this exhibition.  Sponsorship - Many successful domestic and foreign companies and organizations announced readiness for sponsoring the Conference. - If you are interested in sponsoring the Conference or mutual service, contact the secretariat for more information. pe Conference permanent secretariat        ·        Tel: 09121938419 – 09329449048 ·        Address: PR Kargozar Institute, zip code 19395/6986, Tehran, Iran ·        Website: www.ICPR.ir ·        Email: info@IRANPR.org